TikTok Shop Manager

Mk Marketing is seeking an experienced TikTok Shop Manager to lead and optimize the company’s TikTok sales channel efforts. This role focuses on growing the brand presence on TikTok Shop by managing promotional efforts, enhancing campaign performance, and maintaining effective product listings.

The ideal candidate has a minimum of three years of experience in social media marketing, particularly on TikTok shop, and demonstrates strong skills in influencer collaboration and campaign management. This position does not involve managing a team but requires independent work to maximize sales and engagement through data-driven strategies and creative marketing techniques.

The TikTok Shop Manager will be responsible for executing targeted promotions, improving campaign effectiveness, and fostering influencer relationships to boost product visibility and sales. This role demands a proactive approach to campaign optimization through thorough analytics and reporting. Close attention to trends and user behavior on TikTok is essential to create compelling content and drive measurable results consistent with the company’s growth objectives.

Responsibilities

Develop and implement strategies to grow the TikTok sales channel and increase revenue.
Plan and execute promotional campaigns tailored for the TikTok platform to maximize engagement and sales.
Optimize ongoing campaigns by analyzing performance metrics and making real-time adjustments to improve results.
Maintain and update product listings on TikTok to ensure accurate and attractive presentation to the target audience.
Identify and engage with relevant influencers to expand brand reach and foster collaborative marketing efforts.
Monitor TikTok trends and platform updates to keep marketing strategies current and effective.
Generate detailed reports on campaign performance, user engagement, and sales metrics to inform future marketing decisions.
Coordinate cross-functional communication to align TikTok marketing initiatives with broader company goals.
Test and implement creative content ideas to capture user attention and enhance follower growth.
Track competitor activity on TikTok to identify potential opportunities and threats.