Content Writer

We are seeking a talented and motivated Mid-Level Content Writer to join our team. The ideal candidate will have a passion for storytelling, strong writing skills, and the ability to create compelling, engaging, and well-researched content across multiple formats. This role requires a creative thinker who can develop content that aligns with our brand voice and drives engagement across various channels.

Key Responsibilities:

Content Creation:
- Write high-quality content for blogs, articles, social media, website copy, emails, and marketing materials.
- Develop SEO-optimized content to drive organic traffic and improve search rankings.
Research and Strategy:
- Conduct thorough research to ensure accuracy, relevance, and depth in all content.
- Collaborate with the marketing team to brainstorm and execute content strategies that align with business objectives.
Editing and Proofreading:
- Review and edit content to ensure grammatical accuracy, clarity, and consistency.
- Maintain the brand tone and style guide across all platforms.
Performance Monitoring:
- Track content performance metrics, such as engagement rates and organic traffic, and suggest improvements based on data insights.
- Update and repurpose existing content to enhance relevance and effectiveness.
Collaboration:
- Work closely with designers, SEO specialists, and social media managers to create cohesive campaigns.
- Participate in brainstorming sessions to develop creative concepts and campaign ideas.

Qualifications:

Experience:
- 2–4 years of professional writing experience, preferably in a digital marketing or content-focused role.
Skills:
- Exceptional writing, editing, and proofreading skills with attention to detail.
- Proficiency in SEO principles, keyword research tools, and content management systems (e.g., WordPress).
- Ability to create content tailored for different audiences and platforms.
Attributes:
- Strong organizational and time-management skills to handle multiple projects simultaneously.
- Creative thinker with a proactive approach to problem-solving.
- Team player with excellent communication and collaboration skills.
Education:
- Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.