Mevcon is a construction company looking for an experienced Content Creator & Digital Marketing Professional to showcase our ongoing and completed projects through professional reels, videos and digital campaigns.
The main purpose of this role is to present our construction work, project stages, site progress, quality standards, and professional approach to a targeted audience in order to generate quality leads and attract new clients.
The ideal candidate should have practical experience in content creation, social media account handling, video/reel production, digital advertising, and lead generation. The candidate must be able to capture construction-site activities, create engaging reels and short videos, write effective captions, manage social media platforms, and run targeted campaigns.
The role includes promoting our construction projects across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn and WhatsApp Business. The candidate should understand how to target the right audience, improve online visibility, track campaign performance, and convert engagement into serious enquiries.
Experience in construction, real estate, housing projects or property marketing will be highly preferred.
Responsibilities- Develop, design, and publish engaging digital content tailored for real estate marketing and other company initiatives.
- Manage and maintain active social media profiles, including creating and posting reels and shorts to increase audience engagement.
- Implement targeted digital advertising campaigns to promote ongoing projects and attract potential clients.
- Utilize analytics tools such as Google Analytics to track and analyze website and social media performance.
- Generate comprehensive reports on digital campaign outcomes and provide actionable insights for improvement.
- Collaborate with the marketing team to align digital content with broader marketing strategies and brand guidelines.
- Monitor market trends and competitor activities to proactively adjust content and advertising strategies.
- Optimize online presence by employing SEO best practices and improving content visibility on various platforms.
- Identify new digital marketing opportunities to expand reach and increase lead generation.
- Ensure all content meets quality standards and legal compliance, preserving brand reputation.
- Maintain consistency in messaging and brand voice across all digital channels.
- Stay updated with the latest developments in digital marketing, content creation, and social media platforms.