The Finance Business Partner for Marketing and Commercial will be responsible for providing financial insight, analysis, and support to the marketing and commercial departments. The candidate will collaborate closely with these teams to drive business performance, optimize marketing spend, and maximize commercial opportunities while ensuring financial goals are met.
Key Responsibilities:
Financial Planning and Analysis (FP&A):
1. Act as the focal point of Finance for sales and marketing, financial health check and ROI
2. Partner with marketing and commercial teams to develop annual budgets, forecasts, and financial plans.
3. Provide regular financial analysis and reporting on key performance indicators (KPIs), including sales metrics, marketing ROI, and commercial trends.
4. Feasibilities of new products
5. Expenses burnout reporting coupled with performance measurement and evaluations of commercial projects.
6. Identify opportunities for cost optimization, revenue growth, and profitability improvement.
Business Decision Support:
1. Act as a trusted advisor to marketing and commercial leaders, providing financial insights and recommendations to support decision-making.
2. Evaluate the financial impact of marketing campaigns, product launches, and commercial initiatives.
3. Conduct scenario analysis and sensitivity testing to assess potential outcomes and risks of different initiatives of commercial and marketing department.
Performance Tracking and Reporting:
1. Monitor and analyze actual performance against budget and forecasts, identifying variances and explaining drivers of financial results.
2. Prepare and present financial reports and dashboards to senior management and stakeholders.
3. Develop and maintain financial models to support forecasting and decision-making processes.
Cross-Functional Collaboration:
1. Collaborate with cross-functional teams, including sales, product management, parts, after sales and operations, to align financial goals with business objectives.
2. Participate in strategic planning sessions and business reviews to provide financial insights and recommendations.
3. Foster strong working relationships with stakeholders to ensure effective communication and collaboration.
Continuous Improvement:
Proactively identify opportunities to enhance financial processes, tools, and systems to improve efficiency and accuracy.
Stay abreast of industry trends, market dynamics, and regulatory changes (EDB, PAMA, ministry of industries) that may impact the business.
Lead or contribute to special projects and initiatives as required.