Marketing & Brand Manager

This full-time, on-site Marketing & Brand Manager position is based in Lahore, Pakistan, and operates during the morning shift. The role involves leading the company’s branding and digital marketing strategies, with a strong focus on SEO, social media, AI-driven marketing, analytics, and emerging technologies. The manager will be responsible for campaign optimization and will work closely with internal teams and external partners to ensure cohesive brand messaging and effective marketing execution. Travel is required as part of the role.

Key Responsibilities
- Develop and implement comprehensive branding and digital marketing strategies to enhance brand visibility and engagement.
- Manage SEO initiatives to improve organic search rankings and drive targeted traffic.
- Oversee social media campaigns across various platforms, ensuring alignment with brand objectives.
- Utilize AI-driven marketing tools and analytics to optimize campaign performance and generate actionable insights.
- Coordinate with internal departments and external partners to streamline marketing efforts and maintain consistent messaging.
- Monitor emerging marketing technologies and trends to keep the company’s strategies innovative and competitive.
- Lead campaign planning, execution, and optimization to maximize ROI.
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget constraints.

Required Qualifications
- Several years of experience in marketing, with a proven track record in senior or leadership roles.
- Strong expertise in SEO and proficiency with Google Analytics.
- Excellent strategic thinking and analytical skills to interpret data and guide marketing decisions.
- Demonstrated project management capabilities, including planning, execution, and team coordination.
- Fluency in English, both written and verbal, to effectively communicate within the organization and with external stakeholders.

Preferred Qualifications and Benefits
- Experience working with AI-driven marketing technologies and tools.
- Familiarity with emerging digital marketing trends and platforms.
- Ability to travel as required to support business needs.
- Competitive salary package offered within the range of 50,000 to 50,000 PKR.

This role offers an excellent opportunity for a seasoned marketing professional to lead brand and digital marketing efforts in a dynamic environment, contributing significantly to the company’s growth and market presence.