Digital Marketing Specialist

The ideal candidate will expand the company's brand presence by identifying and engaging the target audience to distribute marketing content effectively. You will create and implement comprehensive marketing strategies using online methods to attract and acquire new customers.

Responsibilities

Plan and Execute Digital Marketing Campaigns and implement effective digital marketing campaigns across various platforms (e.g., social media, email, PPC, SEO).
Monitor and Analyze the Effectiveness of Marketing Content by regular reports on campaign performance and make data-driven recommendations for improvement.
Develop and Manage Website Content using latest tools to Create, update, and manage website content to ensure it aligns with marketing strategies and enhances user experience.
Implement SEO/SEM best practices to improve website visibility and search rankings.
Find and Target Audiences by conducting market research to identify and define target audiences.
Utilize data analytics tools to understand audience behavior and preferences, tailoring content to meet their needs.

Qualifications

Minimum of 2 year of marketing experience, with a focus on digital channels.
Proven content creation skills, including writing, graphic design, and video production.
Excellent communication skills, both written and verbal.
Strong organizational skills with the ability to manage multiple projects
Familiarity with digital marketing tools and platforms (e.g., Google Suite, Meta Studio).
Knowledge of SEO/SEM, email marketing, and social media marketing.
Ability to work independently as well as collaboratively within a team environment.
A positive attitude and a proactive approach to problem-solving.

Preferred Qualifications