Local SEO Expert

We are seeking a highly skilled Local SEO Expert with a deep understanding of the latest SEO trends and updates, including knowledge of recent Google algorithms such as the Google Helpful Content Update and Google's NLP (Natural Language Processing) advancements.

The ideal candidate will be responsible for optimizing our website's on-page elements to improve search engine rankings, drive organic traffic, and enhance user experience. You will collaborate with content creators, developers, and other marketing professionals to ensure that our SEO strategies align with the latest Google guidelines.

Key Responsibilities

1. Local SEO Optimization

Perform in-depth audits of website pages to identify areas for improvement.
Optimize meta titles, descriptions, headers, images, and other key elements for SEO performance.
Ensure proper keyword placement, content formatting, and internal linking strategies.
Improve website speed, structure, and mobile-friendliness to meet Google’s Core Web Vitals.

2. Google Algorithm Expertise

Stay updated with the latest Google algorithm changes (e.g., Google Helpful Content Update, Core Updates).
Implement strategies that comply with current and emerging Google algorithm requirements.
Analyze and adapt SEO strategies to align with Google’s NLP capabilities and RankBrain signals.

3. Content Optimization

Work closely with content creators to guide SEO-friendly content development.
Optimize content to be helpful, informative, and in compliance with Google’s focus on high-quality, user-centric content.
Use schema markup to enhance the visibility and relevance of content in search engines.

4. Technical SEO Support

Collaborate with web developers to address technical SEO issues (e.g., crawling, indexing, canonical tags).
Ensure the site architecture supports optimal search engine rankings and user experience.
Conduct regular checks to fix broken links, redirects, and website errors.

5. Analytics & Reporting

Monitor website performance using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other relevant tools.
Prepare detailed SEO performance reports, analyzing organic traffic trends, rankings, and overall website health.
Identify opportunities for improvement based on data insights.

Key Qualifications

Proven experience in on-page SEO with a strong portfolio showcasing successful SEO projects.
Up-to-date knowledge of Google’s algorithm updates and SEO best practices, including the Google Helpful Content Update and Google NLP.
Strong understanding of Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools.
Experience with schema markup, HTML, and technical SEO elements.
Excellent attention to detail, with the ability to conduct thorough audits and provide actionable recommendations.
Familiarity with Google’s Core Web Vitals and experience optimizing for site speed, mobile responsiveness, and UX.
Strong analytical skills with a data-driven approach to decision-making.

Preferred Qualifications

Experience in content strategy or collaborating closely with content teams.
Understanding of local SEO strategies and practices.
Knowledge of additional algorithmic updates and search engine advancements like BERT, MUM, and E-A-T principles.
Minimum 2 years experience in the relevant field.

Benefits

Competitive salary, plus commission and benefits package.
Opportunity to work on challenging and rewarding projects.
Collaborative and supportive work environment.
Potential for professional growth and development.
Weekend off.

Skills

Technical SEO Support Content Optimization Google Search Command

Job Details

Industry:

Engineering

Functional Area:

Architects & Construction

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Age:

22 - 32 Years

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

2 Years

Apply Before:

Jan 25, 2025

Posting Date:

Dec 24, 2024

Manpoy UK

Engineering · 11-50 employees - Lahore

Manpoy UK: The Manpoy is a reputed company that provides innovative architectural design and structural engineering services. Our skilled team expertly handles all the home design plans and calculations and committed to deliver seamless and efficient solutions. Boasting two decades of experience, our team crafts modern designs for the properties that will not only increase the aesthetics of the building but also creates valuable space. Our dedicated team can efficiently breathe new life to dream homes with unparalleled architectural and engineering services