Senior Officer International Marketing
LUMS-Lahore University of Management Sciences
Lahore , Pakistan
Posted Feb 16, 2018 2 views
Position Purpose
Market LUMS internationally to target regions. Assist in making and executing international marketing plans.
Main Responsibilities:
1. Develop international Marketing Plans
a) Assist in marketing plans in line with the internationalization goals. Ensure alignment with all schools and stakeholders for the same
b) Prepare and implement marketing activities/campaigns to build brand image and equity in target international markets
c) Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy
2. Research:
a) In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application
b) Translate research results into customized execution in target countries
3. Relationship Management
a) Manage relationships with key stakeholders in target markets:
i. Print/Electronic media; PR agencies
ii. Schools/universities
iii. Education boards and ministries
iv. Embassies/foreign offices of target countries/regions
v. Business sector in target countries
4. Marketing activities and promotions; planning & execution
a) Marketing visits to school/colleges/universities in target countries
b) Open Days in target markets
c) Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.
5. Information database:
Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc
Knowledge
- Knowledge of marketing concepts, advertising, developing and executing campaigns, agency/media relations and client management.
- Know-how of digital marketing techniques and global trends in target marketing
Skills and Attributes
Skills
- Very strong interpersonal and communication skills, including writing skills
- Strong networking and PR skills
- Strong on Microsoft Office
- Strong on research skills and techniques
- Problem solving and time management skills
Behavior
- Energetic and result oriented; effective client management
- High work ethics and commitment
- Strong on multi-tasking and stress management
- Strong EQ
Job Details
LUMS-Lahore University of Management Sciences
The Lahore University of Management Sciences (LUMS), established in 1985, is one of the largest universities in Pakistan. It offers undergraduate, graduate and post-graduate programmes through its five schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law and Syed Ahsan Ali and Syed Maratib Ali School of Education.
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