Digital Marketing Expert

Lenova Digital

Karachi , Pakistan

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Responsibilities

As a Digital Marketing Expert, you will:

Develop and Execute Digital Strategies:
- Plan, create, and implement comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
SEO and SEM Management:
- Optimize website performance and rankings through on-page and off-page SEO strategies.
- Manage PPC campaigns (Google Ads, Bing Ads) to maximize ROI.
Content Marketing:
- Collaborate with content creators to produce high-quality, engaging, and optimized content for blogs, social media, and websites.
- Develop content calendars to ensure consistent brand messaging.
Social Media Marketing:
- Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).
- Develop creative strategies to increase engagement, followers, and conversions.
Analytics and Performance Tracking:
- Use tools like Google Analytics, Google Tag Manager, and social media insights to track and measure campaign performance.
- Provide actionable reports and insights to improve strategies continuously.
Email Marketing:
- Plan and execute email marketing campaigns using tools like Mailchimp or HubSpot.
- Optimize email performance through A/B testing and personalization.
Stay Updated with Trends:
- Monitor industry trends, tools, and best practices to keep strategies innovative and competitive.
Client/Stakeholder Communication (if applicable):
- Present campaign results, progress reports, and recommendations effectively to clients or stakeholders.

Requirements

Educational Background:

Bachelor’s degree or certification in Marketing, Business, or a related field (preferred but not mandatory).

Core Skills:

Proficiency in Google Ads and Social Media Ads (Meta Ads, LinkedIn Ads).
Hands-on experience with Google Analytics, Google Tag Manager, and SEO tools like Ahrefs, SEMrush, or Moz.
Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
Creative problem-solving skills and attention to detail.

Experience:

Proven track record in digital marketing with measurable results (e.g., increased traffic, leads, or conversions).
Portfolio showcasing successful campaigns or projects.

Preferred Qualifications:

Certification in Google Ads, SEO, or HubSpot.
Experience with tools like Canva, Adobe Photoshop, or video editing software for creative content development.
Familiarity with CRM systems like Salesforce or HubSpot.

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