Assistant Manager Retail Marketing & External Affairs
Leading Petroleum Company
Rawalpindi , Pakistan
Posted Jun 14, 2024 267 views
- Focal person to deal with government regulators/departments and develop business relationship with all government offices/stakeholders in POL business.
- Planning and developing a marketing strategy for the Company after coordination with all the departments and leading marketing agency.
- Implement & manage marketing campaigns on print, electronic and social media. Manage content across Attock Petroleum’s social media platforms including design & create engaging content for Attock Petroleum’s social media channels, including but not limited to Facebook, Instagram, LinkedIn, TikTok & X (Twitter)
- Stay updated with the latest trends and practices in digital marketing & social media to ensure maximum engagement and reach
- Monitor & analyze the performance of content & campaigns using keyword tools and social media analytic tools including but not limited to Instagram Insights, Facebook Insights, Meta Ads, Google Analytics & SEMrush
- Identify opportunities for growth within social media & digital marketing channels
- Prepare required budget for digital marketing/social media campaigns, ensuring cost effective allocation of resources
- Preparation and implementation of the strategy for standardization of the retail network.
- Enforcement of safety standards across the retail network.
- Development of Non Fuel Retail Business across the retail outlets of the network in collaboration with the leading food franchisees/brands.
- Training plan for the area executives/sales team about implementation of standards for operation’s and management of retail outlets and implementation of sales strategies.
- Make and implement comprehensive plans and trainings for the business partners for improvement in housekeeping and customer services across the retail network.
- Keep up to date with competitor activities & the industry trends to identify new opportunities & challenges.
- To assist departmental head for timely execution and completion of Company’s network development projects.
Job Details
Leading Petroleum Company
A dynamic and progressive Petroleum Company, involved in Oil and Gas related activities, with a vision to be a trustworthy and leading organization for providing consistently high quality and environment friendly products and services in the market. The Company is highly committed to provide its employees with a safe, healthy, open work environment and treatment of all its employees with respect. The Company is an equal opportunity employer and offer conducive work environment, attractive compensation package and long term career opportunities for competent individuals.
What is your Competitive Advantage?
Similar Job Titles
Territory Manager - Retail Sales
Muzammil Baig
Digital Marketing Manager
IT Services Group
Zohaib Ali
Marketing Manager
Digital Online Devices
Aqib Irshad
Head of HR, Training & OD
FINCA
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Ali Aziz
CEO
Shopistan
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
