Social Media Manager

The Social Media Manager at LAAM plays a crucial role in shaping the online presence and brand identity of the company. This position involves comprehensive management of social media platforms to drive engagement, increase brand awareness, and foster community interactions. The ideal candidate possesses strong skills in content creation, social media strategy, analytics, and graphic design, enabling them to effectively communicate LAAM's mission and vision to a diverse audience. The Social Media Manager leads a dynamic team of three, providing guidance and ensuring the execution of innovative campaigns that resonate with our target market. With a strong emphasis on analytical performance measurement, this role also involves utilizing analytics tools such as Google Analytics to track performance and optimize strategies for continuous improvement.

Responsibilities

Develop and implement a comprehensive social media strategy that aligns with LAAM's overall business goals and enhances brand visibility.
Lead and manage a team of three, fostering a collaborative environment that encourages creativity and productivity in social media content production.
Create engaging and high-quality content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
Monitor social media channels for customer feedback, comments, and inquiries to ensure timely and effective responses.
Analyze and report on the performance of social media campaigns using analytics tools, adjusting strategies as necessary to optimize results.
Collaborate with the marketing team to create cohesive and integrated campaigns that leverage multiple channels.
Coordinate graphic design efforts utilizing Adobe Photoshop and Adobe Illustrator to enhance visual content and maintain brand consistency.
Stay updated on the latest trends in social media and digital marketing to implement innovative strategies that keep LAAM at the forefront of the industry.
Prepare and manage a content calendar to ensure timely delivery of posts and campaigns, maintaining an active online presence.
Execute paid social media advertising campaigns, utilizing targeting options to reach specific demographics and maximize engagement.