Posted Jun 19, 2026 88 views
Knowza Learning Solutions is seeking a dedicated SEO Specialist with at least three years of experience in search engine optimization, paid advertising, and digital marketing. This role demands a deep understanding of SEO principles and search engine algorithms to effectively increase website rankings, traffic, and conversions. The SEO Specialist will be responsible for developing and executing comprehensive SEO and PPC strategies, managing on-page, off-page, and technical SEO aspects, and optimizing Google Ads campaigns to maximize return on investment. The position requires a collaborative mindset to work alongside content, design, and development teams, ensuring alignment with digital marketing best practices and continuous performance improvement. The ideal candidate possesses a bachelor's or master's degree in Marketing, Digital Marketing, IT, or a related field, along with hands-on experience managing SEO and paid advertising campaigns. Strong analytical abilities are essential for monitoring and reporting SEO and PPC performance using tools such as Google Analytics 4, Tag Manager, Search Console, Ahrefs, SEMrush, and Moz. Basic knowledge of HTML, CSS, JavaScript, and PHP Laravel will support effective collaboration with technical teams. This is an individual contributor role without team management responsibilities, requiring the ability to prioritize tasks and work independently in a dynamic environment.
Workplace Standards
We maintain a professional, disciplined, and performance-focused work environment built on:
- Transparency and Integrity
- Ownership and Attention to Detail
- No mobile phone usage during work hours
- Punctuality and attendance discipline
- No external freelancing or conflicting professional engagements
Responsibilities
Key Responsibilities
· Develop and execute SEO and PPC strategies to increase website rankings, traffic, leads, and conversions.
· Conduct keyword research, competitor analysis, and identify growth opportunities across target markets.
· Manage on-page, off-page, and technical SEO, including site performance, indexing, structured data, and backlink growth.
· Plan, manage, and optimise Google Ads campaigns to maximise ROI and campaign performance.
· Collaborate with content, design, and development teams to implement digital marketing best practices.
· Monitor, analyse, and report SEO and PPC performance using relevant analytics and marketing tools (Google Analytics 4 (GA4), Tag Manager, Search Console, Google Ads, Ahrefs, SEMrush and Moz).
Skills
Knowza Learning Solutions
𝗞𝗻𝗼𝘄𝘇𝗮 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 is an education-focused organisation building smarter, innovative learning solutions at the intersection of education, technology, and creativity. We support learning providers through curriculum development, digital platforms, and academic solutions. Our culture values motivation, ownership, and continuous improvement, creating learner-centred, scalable ecosystems that drive engagement, excellence, and long-term growth.
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