Social Media Manager - Real Estate

Khurram Property Zone Pvt. Limited

Rawalpindi , Pakistan

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Posted Aug 04, 2026 51 views Report Job

PKR. 150,000 - 150,000/Month

Khurram Property Zone Pvt. Limited is seeking an experienced Social Media Manager specializing in the real estate sector. The ideal candidate brings 2 to 4 years of proven expertise in managing social media campaigns specifically tailored to the real estate market. This role requires leadership capabilities to effectively oversee a team of 5 professionals, guiding them in developing engaging content, managing brand reputation, and executing targeted advertising strategies. You will utilize deep insights into consumer behavior and market segmentation to position the company's brand strongly within the competitive real estate landscape. In this role, you actively create and optimize social media content and advertisements across platforms, continuously analyzing audience engagement and campaign effectiveness using tools such as Meta Ads Manager and various analytics solutions. You play a critical role in driving the companys digital marketing strategy forward, combining creativity with precise execution and organizational excellence. Your strong communication and content writing skills enable you to communicate the brand message clearly and compellingly, ensuring alignment with business goals and customer expectations.
Responsibilities

Develop, implement, and manage social media strategies tailored to the real estate market to increase brand awareness and generate leads.
Lead and mentor a team of 5 social media professionals, providing guidance, support, and performance evaluations.
Create, curate, and publish engaging content that reflects the company's brand identity and appeals to the target audience.
Manage social media advertising campaigns using Meta Ads Manager, optimizing budget allocation and bid strategies to maximize ROI.
Analyze social media metrics and audience insights regularly to refine content and advertisement strategies for better reach and engagement.
Collaborate closely with the marketing and sales departments to ensure cohesive messaging and support business objectives.
Stay updated on real estate industry trends, consumer behavior, and competitive activities to inform proactive social media initiatives.
Monitor and respond to audience interactions across multiple social media platforms to maintain a positive brand image and build community engagement.
Conduct market segmentation and target audience analysis to tailor campaigns for diverse demographic profiles and geographic areas.
Ensure brand consistency and proper brand positioning across all social media channels and campaigns.