Posted Apr 12, 2023 190 views
A digital media marketing expert is a professional responsible for creating, implementing, and managing digital marketing campaigns across various online platforms to achieve specific marketing goals and objectives. They are knowledgeable about the latest trends and strategies in digital marketing and possess a deep understanding of different digital channels, such as social media, search engine marketing, email marketing, content marketing, and display advertising.
Key Responsibilities:
1. Develop and implement digital marketing strategies: Plan, execute, and optimize digital marketing campaigns to drive brand awareness, generate leads, increase website traffic, and achieve other marketing objectives. Conduct market research to identify target audiences and optimize digital marketing activities accordingly.
2. Social media management: Create and manage social media campaigns on various platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Develop and curate engaging content, schedule posts, monitor social media analytics, and optimize campaigns for maximum performance.
3. Search engine marketing (SEM): Conduct keyword research, and create and manage paid search campaigns on platforms such as Google Ads, Bing Ads, and other search engines. Optimize campaigns to achieve targeted ROI and increase website visibility and traffic.
4. Email marketing: Develop and execute email marketing campaigns, including creating email templates, writing compelling copy, managing subscriber lists, and analyzing campaign performance. Implement segmentation and personalization strategies to increase engagement and conversions.
5. Content marketing: Develop and implement content marketing strategies, including creating and optimizing content for websites, blogs, social media, and other digital platforms. Collaborate with internal teams and external stakeholders to create compelling and relevant content that aligns with brand messaging and marketing goals.
6. Analytics and reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using various analytics tools, such as Google Analytics, social media analytics, and email marketing analytics. Identify trends, insights, and areas for improvement to optimize campaign performance.
7. Stay updated with industry trends: Stay abreast of the latest trends, best practices, and technologies in digital marketing, and proactively apply them to improve campaign effectiveness and stay ahead of the competition
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in digital marketing, including social media management, search engine marketing, email marketing, content marketing, and digital advertising.
- Strong knowledge of digital marketing tools, platforms, and analytics, such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
- Excellent written and verbal communication skills, including copywriting and content creation.
- Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
- Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving skills with a focus on innovation and continuous improvement.
- Ability to work independently as well as collaborate with cross-functional teams.
- Certifications in digital marketing, such as Google Ads and Google Analytics, are a plus.
Job Details
Diversity Inclusion:
KeyDevs is a leading Information Technology solution provider that offers innovative and versatile turnkey solutions to fulfill the ever-growing demand and meet the requirement of our valued customers in the entire Middle East and Pakistan. The partitions within the firm act as advisors to each other to provide the uppermost quality IT services. KeyDevs protects the wellbeing of its clients and believes anticipation is still the best problem solver in IT. KeyDevs has served the Auto Industry, Music Industry, Schools, Non-Profit Organizations, Construction and Power Industry, Goggles and Eyewear, Advertising Industry, Real Estate, and others. Today, KeyDevs is well respected and considered as one of the most established IT Company in the Middle East , Pakistan and Europe that is rapidly proficient to service its customer competently./p
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