Website Manager & SEO Specialist

Kasib Group is seeking a skilled Website Manager & SEO Specialist with a minimum of three years of experience in managing and optimizing WordPress and Shopify platforms. This role requires a detail-oriented professional who can oversee e-commerce storefronts, ensuring product uploads, inventory management, and smooth checkout processes are efficiently handled. The ideal candidate will demonstrate strong expertise in both Technical SEO and Content SEO strategies that enhance organic search rankings for property listings and e-commerce product pages. This position demands hands-on experience with website performance optimization, troubleshooting technical issues, and maintaining overall website health. The Website Manager & SEO Specialist will also be responsible for implementing and monitoring SEO campaigns using tracking tools such as Google Analytics 4 (GA4) and Google Search Console. The role focuses on identifying opportunities to increase organic traffic and improve user engagement through data-driven analysis across various regional marketing campaigns. Although this role does not involve managing a team, it requires collaboration with cross-functional groups to deliver effective web strategies aligned with Kasib Groups objectives.
Responsibilities

Manage and optimize WordPress and Shopify-based websites to ensure seamless user experience and operational efficiency.
Handle e-commerce operations including product uploads, inventory tracking, and checkout process management.
Develop and execute comprehensive SEO strategies, including Technical SEO, On-Page SEO, and Off-Page SEO to improve rankings and visibility of product and property listing pages.
Conduct thorough SEO audits to identify and resolve site issues affecting search performance and user experience.
Monitor and analyze organic traffic data and user behavior through tools like Google Analytics 4 and Google Search Console to refine SEO efforts.
Optimize website speed and performance by identifying bottlenecks and implementing improvements to enhance load times and responsiveness.
Utilize keyword research and backlink building strategies to improve search engine rankings and drive targeted traffic.
Perform competitor analysis to identify SEO gaps and opportunities within the market.
Utilize SEO tools, including Screaming Frog SEO Spider and Google Tag Manager, to monitor website health and implement data-driven changes.
Execute A/B testing to evaluate the effectiveness of website changes and SEO strategies on conversion rates and user engagement.
Collaborate with content creators and marketing teams to ensure alignment of SEO strategies with marketing goals.
Maintain comprehensive content management through CMS platforms, ensuring accuracy and timely updates of website information.
Track and analyze SEO campaign results and prepare reports to demonstrate progress and return on investment to stakeholders.
Troubleshoot and resolve technical website errors impacting SEO performance or user experience.