Lead Generator

IT Company

Multiple Cities, Pakistan

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Posted Jul 20, 2026 56 views Report Job

A Lead Generator at an IT Company plays a critical role in identifying and qualifying potential clients to support the companys sales efforts. This position focuses on conducting thorough market research and data analysis to find high-quality leads that match the companys target profiles. The individual leverages various channels such as cold calling and email marketing campaigns to engage prospects and nurture their interest in the companys products or services. The candidate must have a minimum of two years of experience specifically within IT companies to effectively understand the market dynamics and technology-related client needs. This role requires a detail-oriented and proactive individual who can assess lead quality through lead scoring and qualification techniques. The Lead Generator works independently without managing a team and supports the sales pipeline by providing well-researched and validated prospects. Strong communication skills and the ability to manage email campaign workflows are essential to foster engagement and drive conversion opportunities in alignment with the IT companys strategies.
Responsibilities

Conduct in-depth market research to identify potential leads in alignment with company requirements.
Qualify leads by gathering relevant information and assessing the fit against predefined criteria.
Analyze data trends and lead behavior to improve lead scoring and target prioritization.
Execute cold calling and email marketing outreach campaigns to initiate contact with prospective customers.
Manage and track email campaign activities to maximize engagement and response rates.
Collaborate with the sales team to deliver verified and well-scored leads to accelerate the sales process.
Maintain accurate records of lead contacts and status updates within CRM or lead management systems.
Continuously update knowledge of IT industry trends to better evaluate lead potential and customer needs.
Provide feedback on lead generation strategies to refine target markets and messaging approaches.
Ensure all lead generation activities comply with privacy regulations and company policies.

Skills

Lead Qualification Market Research Data Analysis Email Marketing Cold Calling Lead Scoring Email Campaign Management Sales CRM Software Market Segmentation Customer Relationship Management

Job Details

Total Positions:

1 Post

Job Shift:

Remote

Job Type:

Full Time/Permanent

Job Location:

Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Aug 21, 2026

Posting Date:

Jul 20, 2026

IT Company

· 11-50 employees -

IT Company, Leading information technology services and solutions provider in Australia, provides a range of customer-centric services working best for your online business.