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PPC Expert

iQualify UK Verified

Islamabad , Pakistan

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Posted Apr 17, 2024 225 views

  • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
  • Craft and manage PPC campaigns in Google Adwords, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
  • Define content development, syndication, distribution, and link-building strategies
  • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
  • Analyze and translate data from web analytics into actionable plans
  • Advise clients on SEO best practices
  • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
  • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans. 
  • Build and optimize powerful B2C campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
  • Weekly reporting and communication regarding campaign development, timelines, analysis, and results.
  • Manage digital advertising budget and spend, including bid management
  • Execute bid changes based on pacing and performance
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
  • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
  • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
  • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
  • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
  • Ensure alignment between paid search and organic search strategies
  • Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
  • Provide training to others in the organization on issues important to SEO
  • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
  • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
  • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
  • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members

Skills

Google Analytics Google Ads Planning SEO Audits Google Search Command

Job Details

Industry:
Education/Training
Functional Area:
Marketing
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Islamabad, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing or relevant
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
May 18, 2024
Posting Date:
Apr 17, 2024

iQualify UK

Education/Training · 11-50 employees - Islamabad
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