Digital Marketing Manager

Iq Tech is seeking a highly skilled Digital Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in various digital marketing strategies, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Email Marketing, and proficiency in Google Analytics. This role requires a proactive and innovative approach to enhance our online presence and drive traffic and conversions. The Digital Marketing Manager will oversee a team of 10 marketing professionals, guiding them in executing effective campaigns and promoting brand visibility. You will play a pivotal role in developing and implementing marketing strategies that align with our business objectives. This is an exciting opportunity for an individual who is passionate about digital marketing and seeks to lead a talented team towards achieving outstanding results.

Responsibilities

Develop and implement comprehensive digital marketing strategies that reflect the companys goals and enhance brand visibility.
Oversee and optimize all aspects of SEO, ensuring that content is optimized for both search engines and user experience.
Manage PPC advertising campaigns across various platforms, including Google Ads, ensuring effective budget allocation and return on investment.
Create and execute email marketing campaigns that engage potential and existing customers, optimize open and click rates, and drive conversions.
Analyze performance metrics using Google Analytics to assess the effectiveness of marketing strategies and make data-driven decisions.
Lead, mentor, and inspire a team of 10 marketing professionals, fostering a collaborative environment and encouraging professional development.
Stay up-to-date with the latest trends and changes in digital marketing and technology to maintain competitive advantage.
Collaborate with cross-functional teams to ensure consistency in messaging and branding across all marketing channels.
Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
Manage the digital marketing budget, making informed decisions on resource allocation to optimize campaign effectiveness.