SEO Specialist

International Business Resources

Multiple Cities, Pakistan

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Posted Aug 04, 2026 36 views Report Job

PKR. 130,000 - 130,000/Month

International Business Resources is seeking a skilled SEO Specialist with over five years of experience to optimize our online presence and enhance organic search performance. This role requires an expert in keyword research, on-page optimization, technical SEO, and link building to improve website rankings and drive targeted traffic. The specialist will execute comprehensive SEO campaigns, leveraging tools like Google Search Console, Google Analytics 4, and popular SEO software to maximize visibility and site performance. Attention to local SEO and Google My Business optimization is essential to capture regional audience segments effectively. The ideal candidate demonstrates a strong command of WordPress, schema markup implementation, and has a proven ability to keep up with Google algorithm changes. This role does not involve team management but focuses on individual contribution by delivering precise and insightful analytics and monthly performance reports. The SEO Specialist will collaborate across functions to increase search engine rankings, improve site auditing accuracy, and cultivate a content strategy aligned with business objectives.
Responsibilities

Conduct thorough keyword research to identify relevant and high-impact keywords targeting competitive and niche markets.
Optimize website content and structure for enhanced visibility, including on-page elements such as title tags, meta descriptions, headers, and image alt texts.
Perform technical SEO audits to identify and resolve site issues including crawl errors, indexing problems, and site speed bottlenecks.
Develop and execute link building strategies to increase authoritative backlinks from relevant and trustworthy sources.
Analyze competitor SEO strategies to uncover opportunities and potential risks.
Manage and optimize Google My Business profiles to improve local search performance and enhance online reputation.
Implement schema markup to improve search result appearance and facilitate rich snippets.
Track, report, and analyze SEO performance using tools like Google Analytics 4, Google Search Console, Semrush, and Screaming Frog.
Stay updated with industry trends, Google algorithm updates, and SEO best practices to adjust strategies accordingly.
Work collaboratively with content writers and web developers to ensure SEO best practices are incorporated in content creation and website maintenance.
Prepare and deliver clean, client-ready monthly reports detailing performance metrics, progress, and key insights.
Optimize local SEO efforts by employing strategies such as Local SEO Optimization, AEO (Answer Engine Optimization), AIO (Artificial Intelligence Optimization), and GEO targeting.