Instagopher is seeking a creative and proactive Social Media and Community Manager to oversee the online presence of multiple brands spanning diverse industries, including travel services and wellness eCommerce products. This role demands a deep understanding of branding, storytelling, and community building beyond just creating content. The ideal candidate thrives in a dynamic environment and is passionate about engaging audiences through meaningful interactions and innovative social media strategies.
As a Social Media and Community Manager, you will be responsible for developing and executing comprehensive social media plans that drive brand awareness, foster community engagement, and support overall business objectives. Although this role does not involve managing a team, you will collaborate closely with various departments and external partners to ensure cohesive messaging and effective communication. You will use your expertise in content creation, analytics, and digital marketing tools to continuously optimize social media efforts and contribute to the growth and loyalty of each brand's audience.
Responsibilities
What you will do:
Plan and execute a content calendar across platforms (Instagram, TikTok, Facebook, and others as relevant)
Write captions, manage posting schedules, and coordinate with designers or videographers for content
Manage comments, DMs, and mentions across all social channels in a clear, fast, and professional way
Grow followers and engagement through organic strategy and community activity
Monitor brand mentions and manage reputation across social platforms
Run and moderate online communities, groups, and conversations around the brand
Identify trends, formats, and content types that are working and double down on them
Track key metrics such as engagement rate, follower growth, reach, and response time
Work with internal teams to align social content with promotions, launches, and business priorities
Collaborate with the customer experience team so social feedback and complaints get resolved
Support influencer or community partnerships where relevant
Help build and optimize referral or community-driven growth programs
What we are looking for:
Strong written communication skills with a natural feel for platform-native tone and voice
Experience managing social media accounts or online communities professionally
Ability to handle negative comments or PR situations calmly and professionally
Strong attention to detail and consistency in posting and engagement
Organized and able to manage multiple platforms and conversations at once
Comfortable working with basic analytics and reporting
Good to have:
Experience with content creation tools (Canva, CapCut, or similar)
Experience running organic growth or community-building campaigns
Familiarity with social media scheduling and analytics tools
Understanding of community management best practices
Experience working with influencers or brand partnerships
What we expect:
You take ownership of the brand's social presence and voice
You post and engage consistently without being told
You look for what's working and what's not, and adjust
You communicate clearly and stay on-brand
You care about how the brand looks and feels in public
You do not wait for instructions to improve things