Content Writer

Infina Health

Multiple Cities, Pakistan

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Posted Aug 24, 2024 1595 views Report Job

PKR. 70,000 - 100,000/Month

We are a multi-division transportation company operating out of Pennsylvania and New Jersey USA. We have been in business since 1926 and provide transportation services across taxi, wheelchair, group shuttle, paratransit, limo, school bus, courier, ambulance, and auto repair services. We are looking to bring on a high achieving and ambitious person on board who will enjoy the dynamic environment that comes with working across multiple divisions. This is a remote position where you work from home during EST hours.

Key Responsibilities:

Content Strategy and Planning:

Develop and execute a comprehensive content strategy aligned with the company's objectives and brand voice. Collaborate with cross-functional teams to gather insights and ensure content meets business goals.

Content Creation:

Produce high-quality, industry-specific content, including website copy, blog posts, articles, press releases, email campaigns, and social media content. Write compelling product descriptions and marketing collateral that highlight our services and solutions.

Industry Expertise:

Stay up-to-date with industry trends, regulations, and emerging technologies in the transportation sector. Translate complex technical information into clear, accessible content for a diverse audience.

Brand Voice and Messaging:

Maintain and evolve the brand's tone and voice guidelines, ensuring consistency across all written materials. Craft persuasive messaging that effectively communicates the value proposition of our transportation solutions.

Collaboration and Leadership:

Work closely with designers, marketers, and other stakeholders to ensure content aligns with overall marketing strategies. Mentor and provide guidance to junior members of the content team.

Content:

Collaborate with the design team to create visually engaging content for marketing campaigns, including social media posts, banners, and infographics. Develop persuasive ad copy for digital advertising initiatives, maximizing click-through rates and conversion rates. Write attention-grabbing headlines and taglines for various marketing materials, ensuring brand messaging is memorable and impactful.

Timings 5pm - 2am PST

Salary Range : 70,000 - 100,000 PKR

Qualifications:

Bachelor's degree in English, Journalism, Communications, or a related field.
Proven track record as a Content Writer, preferably in the transportation or related industry.
Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
Strong understanding of SEO principles and content optimization techniques.
Proficiency in content management systems (CMS) and familiarity with marketing tools/software such as Grammarly.
Ability to manage multiple projects simultaneously and meet deadlines.
Excellent communication and interpersonal skills.