Posted May 28, 2024 214 views
We are seeking a highly skilled and experienced Social Media Marketing Expert to manage and grow our presence on key social media platforms including Facebook, Instagram, TikTok, and others. The ideal candidate will have a proven track record of developing and executing successful social media strategies, creating engaging content, and driving measurable results.
Responsibilities:
- Develop and implement a comprehensive social media marketing strategy aligned with our brand goals
- Create compelling content in various formats (text, image, video) optimized for each platform
- Manage our social media accounts on a day-to-day basis, including posting, responding to comments, and engaging with our community
- Plan, execute, and optimize paid social media advertising campaigns, with a focus on Meta (Facebook/Instagram) and TikTok
- Collaborate with our creative team to produce high-quality, on-brand social media assets
- Monitor, track, and report on key social media metrics and ROI using tools like Meta pixel, Google Analytics, and UTM parameters
- Stay up-to-date with the latest social media trends, features, and best practices and adapt our strategy accordingly
- Work closely with cross-functional teams (e.g., marketing, product, customer service) to ensure social media efforts align with overall business objectives
Requirements:
- 3+ years of hands-on experience managing social media for brands, preferably in our industry
- Expertise in running paid social media campaigns on Meta and TikTok, with a solid understanding of audience targeting, creative best practices, and optimization tactics
- Technical proficiency in tools like Meta pixel, Google Analytics, and social media management platforms
- Excellent writing and communication skills, with the ability to adapt to different brand voices and tones
- Strong project management and multitasking abilities
- Creative mindset with an eye for great content that resonates with audiences
- Analytical skills to derive insights from social media data and make data-driven recommendations
- Degree in marketing, communications, or a related field preferred
If you are a social media rockstar passionate about leveraging the power of social to drive business results, we'd love to hear from you.
Job Details
HS Syndicate
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