Lead Generation Specialist - Inbound

The company is seeking a highly skilled Inbound Lead Generation Specialist with proven expertise in SEO, Social Media Marketing (SMM), and PPC. This role requires someone who can develop and execute strategies to attract and convert leads using advanced digital marketing techniques. Exceptional verbal English communication skills are essential for effective client interaction and collaboration with internal teams.Key Responsibilities:

Lead the development and execution of high-impact SEO strategies to increase search rankings and drive organic lead generation.
Plan, implement, and optimize SMM campaigns across platforms (LinkedIn, Facebook, Instagram, etc.) to boost brand awareness and attract leads.
Design and manage PPC campaigns, adjusting strategies to maximize ROI and conversion rates.
Use analytical tools to monitor, report, and improve the performance of digital marketing campaigns.
Communicate directly with clients to gather insights and tailor lead-generation strategies accordingly.
Ensure all websites and content are SEO-optimized in collaboration with the development team.
Partner with the sales and marketing teams to align strategies for nurturing inbound leads into successful conversions.
Use CRM tools to track leads and generate comprehensive reports on marketing efforts.

Qualifications:

Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
2+ years of hands-on experience in SEO, SMM, and PPC within the software industry, with demonstrable results.
Excellent verbal English communication skills for clear client interaction and collaboration.
Strong ability to make data-driven decisions and continuously optimize marketing performance.
Proficiency in using tools like Google Analytics, SEMrush, Ahrefs, or similar.

Nice-to-Have:

Experience in WordPress development is highly valued.

Benefits:During probation: