Responsibilities

  • Identify problems and deficiencies and implement solutions promptly
  • As online advertising performance is extremely important to the success of our client's businesses, this position will play a massive role in driving business growth and success, internally and externally
  • You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager
  • Suggest improvements for process and productivity optimization
  • Understand the client's industry and needs and set goals for monthly meetings
  • Research and present the Digital Marketing plan to clients
  • Collaborate & Share research with team members for Ad copy, Graphic design, etc
  • Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client
  • Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
  • Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
  • Develop campaign structure and ad groups
  • Creation and suggestions on graphical banner ads and other text ads.
  • Identify performance targets, project milestones, resource needs, etc
  • Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company
  • Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
  • Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
  • Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
  • Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages
  • Work on different bid strategies employed at the campaign, ad group, & keyword levels
  • Analyze campaigns and provide actionable optimization recommendations
  • Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc
  • Setup and recommend re-marketing campaigns
  • Integrate third-party online call-tracking software for conversion analytics
  • Create Conversion Tracking for all client campaigns and monitor the conversion rate
  • Set up events for the website's different sections to analyze users behavior
  • Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients
  • Collaborate with teams and plan digital marketing campaigns for Digilatics

The Requirements:

  • 2+ years of experience as Paid Search/Paid Social specialist or a similar role
  • Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, etc
  • 2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy
  • 2+ years of experience in web analytics, marketing, tracking, and business development
  • Experience with A/B testing and other testing metrics
  • Ability to analyze data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on our client's key business outcomes
  • Critical thinker with excellent problem-solving skills
  • Expert in setting up conversion tracking and able to report the real ROI
  • Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning
  • Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights
  • Strong communication skills, ability to prepare and present campaign reports to clients
  • Stay up to date with the latest digital marketing trends and best practices
  • Team player and able to grow into a leadership role
  • Excellent time-management skills
  • Excellent interpersonal and communication skills

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
Third Shift (Night)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Maximum Experience:
Doesn't Matter
Apply Before:
Nov 25, 2024
Posting Date:
Oct 24, 2024

HR WAYS (PRIVATE) LIMITED

Recruitment / Employment Firms · 1-10 employees - Lahore

HR WAYS (PRIVATE) LIMITED

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