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Digital Marketing Officer

HNS Consulting (Pvt.) Limited

Posted Apr 01, 2024 260 views

PKR. 40,000 - 80,000/Month

The Digital Marketing Officer is responsible for creating and implementing digital marketing strategies aligned with the overall business objectives of the HNS consulting. This involves understanding the target audience, market trends, and competitors to identify opportunities for growth.
This includes managing the company's website, social media accounts, and other digital platforms to ensure they are engaging, up-to-date, and aligned with the brand's messaging and objectives.
The Digital Marketing Officer may oversee the creation of various digital content such as blog posts, whitepapers, case studies, videos, infographics, and more. They also manage the distribution of this content through different channels to reach the target audience effectively.
Optimizing the company's digital content and online presence to improve search engine rankings and increase organic traffic. This involves keyword research, on-page optimization, link building, and staying updated with search engine algorithms.
Planning, executing, and monitoring paid advertising campaigns across various platforms such as Google Ads, social media ads, and display advertising. This includes budget management, targeting, ad creative development, and performance tracking.
Analyzing digital marketing metrics and KPIs to measure the effectiveness of campaigns and strategies. This includes tracking website traffic, engagement metrics, conversion rates, and ROI. The Digital Marketing Officer uses this data to make data-driven decisions and optimize future marketing efforts.
Conducting market research to identify industry trends, customer preferences, and competitive insights. This information helps inform digital marketing strategies and ensures that the company's messaging resonates with the target audience.
Working closely with other departments such as sales, product development, and client services to ensure alignment between marketing efforts and overall business goals. This may involve coordinating campaigns, gathering feedback, and sharing insights.

Skills

Market Research Project Management Digital Marketing Management Search Engines Submission Content Writing Content Development Web Analytics Social Media Optimization

Job Details

Industry:

Consultants

Functional Area:

Management Consulting

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Entry Level

Minimum Experience:

2 Years

Apply Before:

May 02, 2024

Posting Date:

Apr 01, 2024

A Private Limited Company providing consultancy services regarding accounting, book-keeping, ERP system development and implementation along with initial GAP analysis. The services of tax consultancy are also available with the qualified and experiences resources.