Posted Nov 16, 2023 276 views
We are seeking a highly skilled and experienced Social Media Executive with a proven track record in running successful advertising campaigns across various platforms, including Meta (Facebook and Instagram), YouTube, and Google Ads. As a key member of our marketing team, you will be responsible for driving engagement, increasing brand visibility, and maximizing conversions through targeted and strategic social media advertising efforts.
Responsibilities:
Social Media Advertising Strategy: Develop and implement comprehensive social media advertising strategies across Meta (Facebook and Instagram), YouTube, and Google Ads to achieve specific marketing objectives and KPIs.
Target Audience Research: Conduct thorough research to identify and define target audiences based on demographic, behavioral, and interest-based factors to optimize campaign performance.
Ad Campaign Creation: Create engaging and visually appealing ad creatives that align with the brand identity and resonate with the target audience.
Budget Management: Effectively manage advertising budgets, ensuring optimal allocation across different platforms and campaigns to achieve the best possible ROI.
Performance Monitoring and Optimization: Monitor the performance of ad campaigns, analyze key metrics, and make data-driven adjustments to optimize ad performance and achieve set goals.
Audience Engagement: Interact with the audience through comments, messages, and other interactions, fostering a positive brand image and addressing customer inquiries.
Social Media Trends: Stay updated with the latest trends, features, and changes in social media platforms and advertising algorithms to stay ahead in the competitive landscape.
Collaboration: Coordinate with the content and design teams to ensure that the ad creatives and copy are in line with the overall marketing strategy.
Reporting: Prepare regular reports detailing the performance of social media ad campaigns, providing insights and recommendations for future improvements.
Requirements:
Experience: Minimum of 1-4 years of hands-on experience in running successful social media advertising campaigns across Meta (Facebook and Instagram), YouTube, and Google Ads.
Platform Expertise: In-depth knowledge and proficiency in utilizing the ad platforms of Meta (Facebook Ads Manager), YouTube Ads, and Google Ads.
Targeting and Analytics: Demonstrated expertise in setting up precise target audiences and analyzing campaign performance metrics.
Creativity: Strong creative thinking and problem-solving skills to design compelling ad creatives that drive engagement and conversions.
Data-Driven Approach: Ability to make strategic decisions based on data insights and performance analysis.
Communication: Excellent communication skills to convey ideas effectively and work collaboratively within the marketing team.
Organization and Time Management: Strong organizational skills to manage multiple campaigns and meet deadlines.
Adaptability: Willingness to adapt to changes in social media platforms and advertising best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Prior experience in social media marketing is a plus.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and visuals.
- Strong understanding of social media platforms and their best practices.
- Ability to work independently and as part of a team.
- Proficiency with social media scheduling and analytics tools.
- Basic knowledge of running paid social media campaigns.
- Strong attention to detail and organizational skills.
If you are a passionate and creative individual with a strong grasp of social media marketing, we invite you to apply for this position and help us elevate our brand's online presence. Join us in shaping our digital footprint and connecting with our audience in meaningful ways.
Skills
Job Details
HEC Lighting
HEC lighting factory was established in 2015. located in Guzhen Town, Zhongshan City, which is known as Lighting Capital of China. Ever since the establishment.HEC has been focusing on indoor and outdoor lighting products, such as led bulbs, led down lights, led spotlights, led batten lights, led flood lights, led street lights and so on. HEC is continuously investing in R&D departments. The factory has an in-house laboratory for new product development and inspections. Equipment includes automatic burn-in test line. SMT work plant, reflow soldering machines, automatic led bulb production line, Integrating sphere, high and low voltage tester, Automatic assembling lines etc. All engineers have proficient experience in the leading lighting industry. We are able to design and produce new products for clients. Advanced FEA technology is adopted during the design process to achieve brightest lumens at best cost-efficiency. HEC is cooperating with 11 different professional design/art institutions from Taiwan and China mainland areas to maintain our team and ideas energetic. Quality is of priority importance in HEC management systems. Each led chip. A single circuit board and each soldering point, are to be greatly cared for. Besides, we attach great importance to team development. Including employee training and care. All these efforts are contributing to better services for our clients. It is our principle to make progress with the staff, making development with the customers. We set the goal of constant innovation and become a first-class lighting manufacture
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