Posted Jul 29, 2024 275 views
We are seeking a skilled and results-oriented Digital Marketing Expert with a specialization in YouTube Ads. The ideal candidate will have a deep understanding of YouTube advertising strategies, campaign management, and analytics. As a YouTube Ads Specialist, you will be responsible for developing and executing effective YouTube ad campaigns, optimizing performance, and providing insightful recommendations to maximize ROI.
Key Responsibilities:
- Campaign Strategy & Management: Develop and implement comprehensive YouTube advertising strategies tailored to client objectives. Manage end-to-end campaign execution, including ad creation, targeting, and budget management.
- Performance Optimization: Continuously monitor and analyze campaign performance using YouTube Analytics and other relevant tools. Make data-driven adjustments to optimize ad spend, targeting, and creative for improved results.
- Ad Creation & Testing: Collaborate with creative teams to produce compelling ad content. Conduct A/B testing to identify the most effective ad variations and formats.
- Audience Targeting: Utilize advanced targeting options to reach specific demographics, interests, and behaviors. Implement audience segmentation strategies to enhance campaign relevance and engagement.
- SEO Strategy: Implement and manage SEO strategies to enhance website visibility and organic search rankings. Conduct keyword research, optimize on-page and off-page elements, and monitor SEO performance.
- Social Media Marketing: Plan and execute social media marketing campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Create engaging content, manage social media accounts, and track campaign performance.
- Content Creation: Develop high-quality, engaging content for social media platforms, including text, images, videos, and graphics. Ensure content aligns with brand voice and marketing objectives.
- Reporting & Analysis: Prepare detailed performance reports and dashboards for clients, highlighting key metrics, insights, and recommendations. Use data to inform strategic decisions and improve future campaigns.
- Stay Updated: Keep abreast of the latest trends, tools, and best practices in YouTube advertising and digital marketing. Propose and implement innovative strategies to stay ahead of the competition.
Qualifications:
- Experience: Proven experience in managing YouTube ad campaigns with a track record of successful outcomes. Familiarity with other digital marketing channels is a plus.
- Skills: Proficiency in YouTube Ads Manager, Google Ads, Google Analytics, and other relevant platforms. Strong analytical skills with the ability to interpret data and make informed decisions.
- Education: Bachelor’s degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads certification) are preferred.
- Communication: Excellent verbal and written communication skills. Ability to convey complex concepts in a clear and concise manner.
- Creative Mindset: A keen eye for creative content and an understanding of what resonates with audiences on YouTube.
Job Details
Hard Candy Studio
Hard Candy Studio is a dynamic and growing company. We're committed to fostering a positive work culture and empowering our employees to achieve their full potential.
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