Posted Jan 15, 2024 334 views
Responsibilities:
1. Plan, execute, and optimize comprehensive Google Ads campaigns to drive targeted traffic and achieve business goals.
2. Conduct thorough keyword research, competitor analysis, and audience targeting to enhance campaign performance.
3. Create compelling ad copies and design effective landing pages to maximize conversion rates.
4. Monitor and analyze campaign performance data, providing regular reports and insights to the marketing team.
5. Stay abreast of industry trends, algorithm updates, and new features within the Google Ads platform.
6. Implement A/B testing strategies to continually improve ad performance and return on investment (ROI).
7. Collaborate with the creative team to develop visually appealing and high-converting ad creatives.
8. Utilize analytics tools to track and measure key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition.
9. Identify opportunities for campaign expansion and optimization based on data-driven insights.
10. Stay informed about best practices in digital marketing and share knowledge with the team.
Requirements:
1. Bachelor's degree in Marketing, Advertising, or a related field.
2. Proven experience as a Google Ads specialist with a successful track record of managing and optimizing campaigns.
3. In-depth knowledge of Google Ads, including search, display, video, and shopping campaigns.
4. Proficiency in Google Analytics and other relevant analytics tools.
5. Strong analytical skills and the ability to interpret complex data sets to make informed decisions.
6. Excellent understanding of digital marketing trends and best practices.
7. Creative mindset with the ability to think strategically and contribute innovative ideas.
8. Strong communication skills to effectively convey campaign performance and recommendations.
9. Google Ads certification is a plus.
10. Familiarity with other digital advertising platforms is advantageous.
Nice to have:
1. Experience with A/B testing tools and methodologies.
2. Knowledge of SEO best practices.
3. Certification in other digital marketing platforms (Facebook Ads, LinkedIn Ads, etc.).
Skills
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