Google Ads Specialist (PPC)

We are looking for a motivated Google Ads Specialist to join our team and manage PPC campaigns across a variety of client accounts. This role covers the full campaign lifecycle, including research, creation, optimization, and reporting. The ideal candidate will have at least one year of hands-on experience and a strong ambition to grow their skills toward a senior paid media position. This is an excellent opportunity for someone eager to take ownership of client campaigns and develop their expertise in a dynamic agency environment.

Key Responsibilities
Build and manage Google Ads campaigns for multiple client accounts, ensuring alignment with client goals. Monitor campaign performance daily, focusing on optimizing Return on Ad Spend (ROAS), lead quality, and cost efficiency. Conduct thorough keyword research and competitor analysis to guide campaign strategies. Write, test, and refine ad copy while identifying and recommending improvements for landing pages. Set up conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to measure campaign effectiveness accurately. Prepare and deliver detailed weekly and monthly performance reports to clients, highlighting key insights and recommendations.

Required Qualifications
A minimum of one year of practical experience managing Google Ads campaigns, preferably within an agency setting. Proficiency in handling Search, Display, Performance Max, and Remarketing campaign types. Strong skills in keyword research, audience targeting, and bid strategy development are essential. Working knowledge of Google Tag Manager and Google Analytics 4 is required to implement and track conversions effectively. Excellent written English communication skills are necessary for clear reporting and client interaction. Candidates must be able to work onsite in Allama Iqbal Town during evening or night shifts.

Preferred Qualifications and Benefits
Google Ads certifications are highly desirable and will be considered a strong asset. Experience with Looker Studio for reporting purposes is a plus, enabling enhanced data visualization and client presentations. Familiarity with Meta Ads platforms is advantageous and can broaden the scope of campaign management. The role offers a monthly salary ranging from PKR 60,000 to 80,000, commensurate with experience. Immediate ownership of client accounts will provide hands-on learning and responsibility from day one. Mentorship from senior paid media professionals is available, supporting a clear career path toward a senior PPC role. This position requires in-person attendance at the Allama Iqbal Town office.

This role is ideal for candidates who are eager to expand their paid media expertise and take on greater responsibilities in digital advertising. It provides a supportive environment to grow professionally while contributing meaningfully to client success.