Google Ads Specialist

We are looking for a results-driven Google & Meta Ads Specialist to join our growing marketing team. The ideal candidate will have hands-on experience managing successful paid campaigns on Google and Meta platforms, along with a strong understanding of SEO and lead generation strategies. This role provides an excellent opportunity to lead impactful digital marketing efforts, optimize campaign performance, and work closely with creative teams to develop campaigns that generate high-quality leads and maximize return on investment.

Key Responsibilities

Plan, launch, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube, as well as Meta Ads campaigns on Facebook and Instagram. Monitor campaign performance by analyzing key performance indicators (KPIs) and continuously improve ROI and lead quality. Conduct keyword research, audience targeting, A/B testing, and conversion rate optimization to boost campaign effectiveness.

Implement and manage conversion tracking using tools such as Google Tag Manager, Google Analytics 4, and Meta Pixel. Develop and execute both on-page and off-page SEO strategies to improve search rankings and increase organic traffic. Perform keyword research, technical SEO audits, and competitor analysis to identify growth opportunities.

Collaborate with design and content teams to create high-performing ad creatives and optimized landing pages. Prepare weekly and monthly performance reports that include actionable insights for ongoing improvement. Stay updated with the latest digital marketing trends, platform updates, and industry best practices to maintain a competitive edge.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field. Two to three years of practical experience managing Google Ads and Meta Ads campaigns. Strong understanding of SEO principles, keyword research, and website optimization techniques. Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite.

Knowledge of conversion tracking, remarketing strategies, and lead generation tactics. Excellent analytical, communication, and problem-solving skills. A proactive mindset with a strong focus on achieving measurable results.

Preferred Qualifications and Benefits

Google Ads and Meta certifications are a plus. This is a remote position, offering the flexibility to work from home. Competitive monthly compensation ranging from Rs50,000 to Rs60,000. Preference will be given to candidates currently residing in Islamabad or Rawalpindi. Fluency in English is required to ensure effective communication within the team and with stakeholders.

If you are passionate about digital marketing and eager to contribute to a dynamic team, we invite you to apply and demonstrate your expertise in driving successful paid campaigns and SEO initiatives.