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Posted Sep 03, 2023 5103 views
Responsibilities:
As the sole Project Manager responsible for our website, you will be accountable for the following:
- Website Ownership: Take full ownership of our website, including developing a strategic vision, overseeing the creation of new web pages, and optimizing the user experience (UX/UI). Ensure regular updates and maintenance.
- Visitor Journey Optimization: Define, measure, and enhance the web visitor/prospect journey. Collaborate with the Growth Marketing team on lead scoring initiatives and Marketing Operations for traffic and lead analysis. Provide ongoing performance reports.
- Agency Project Management: Manage agency development efforts and work closely with the Brand team to ensure that new designs align with our brand guidelines.
- Landing Page Management: Lead the design and maintenance of landing pages in collaboration with the Growth Marketing team, design/development agency, and Marketing Operations.
- Global SEO Leadership: Drive global SEO efforts, including content audits, content updates, technical issue resolution with our agency, internal linking, and backlink strategy in partnership with our PR agency.
- Competitive Research: Continuously research and analyze organic, paid, and content marketing efforts, offering recommendations to the Content and Growth Marketing teams to optimize their strategies.
- Project Management: Utilize strong project management skills to track and communicate project statuses, ensuring the timely delivery of personalized experiences and operational projects.
- Website Marketing Strategy: Develop and execute a comprehensive website marketing strategy to engage our target developer audience with our Skyflow Data Privacy Vault.
- Collaboration with Product Marketing: Collaborate closely with the Product Marketing team to ensure accurate representation of our API-driven solution's features, benefits, and use cases on the website.
- Conversion Rate Optimization: Optimize website content and user experience to increase conversion rates and overall engagement metrics.
- Website Roadmap: Create and maintain a roadmap for website improvements, prioritizing initiatives that enhance user experiences, boost conversion rates, and drive engagement.
- Developer Community Engagement: Work closely with the developer relations team to promote events, webinars, and other initiatives through the website, fostering engagement within the developer community.
- SEO and SEM Best Practices: Collaborate with the Demand Gen team to implement and maintain best practices for SEO and SEM, with a focus on increasing organic traffic, generating leads, and driving conversions.
The ideal candidate has previous prior web marketing experience and a deep understanding of web systems and modern marketing technologies
- 5+ years of web management experience, including maintaining websites utilizing the Webflow CMS
- Expertise leading SEO efforts and campaigns, with a clear understanding of search engine algorithms, ranking methods, keyword research, measurement and data mining tools
- Well versed in analytics and tracking tools such as Google Analytics, Google Webmaster, Google Tag Manager, Hotjar, and ahrefs or similar tools
- Comfortable developing and/or guiding the development of content for the web
- Excellent written, verbal, and interpersonal communication skills
- Bonus points for experience in the developer and technology buyer space
- While this position is remote, it is preferable that the candidate be able to easily join meetings and regularly communicate with colleagues located in the US. Eastern Time
- Proven experience setting channel targets and managing KPIs
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
Work from Home
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Oct 04, 2023
Posting Date:
Sep 03, 2023
Diversity Inclusion:
We value diversity of our employees. All qualified applicants will receive fair consideration without regard to genders or socio-economic backgrounds.
Work Environment
Supervisor’s gender:
Male
Percentage of female coworkers:
50-59%
Global Relief and Support Corporation
N.G.O./Social Services · 1-10 employees - Islamabad, Karachi, Lahore, Peshawar, Rawalpindi
VISION STATEMENT “Creating a world where individuals with autism thrive, reach their full potential, and are embraced as valued members of diverse and inclusive communities, fostering empowerment, understanding, and acceptance for all. We envision a future where empathy and inclusion are the cornerstones of our collective journey toward a more equitable and compassionate world for everyone.”
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