Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager who will assist in the planning, execution, and optimization of our online marketing efforts to drive sales from numerous platforms. The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to secure growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns. Experience with lead generation campaigns is highly desired.

Responsibilities:

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media platforms (Twitter, Facebook, etc.)
Launch optimized online adverts through platforms such as Google AdWords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Skills:

Proven experience as a Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Experience in marketing and sales or relevant field

Job Types: Full-time, Part-time

Pay: $50,000.00 - $65,000.00 per year

Timing: 6:00 PM - 2:00 AM

Benefits: