Key Responsibilities:
• Develop and execute a comprehensive social media strategy aligned with business goals.
• Manage and maintain the company’s social media profiles and presence across platforms (e.g., Instagram, TikTok, Facebook, X/Twitter, LinkedIn, Pinterest, YouTube).
• Create engaging, relevant, and visually appealing content (text, image, and video).
• Plan and schedule posts using social media management tools
• Monitor social media channels, engage with followers, respond to comments/messages, and foster community growth.
• Analyze key performance metrics (engagement, reach, conversions) and prepare regular reports to measure campaign success.
• Stay up to date with social media trends, platform updates, and emerging tools or technologies.
• Collaborate with marketing, PR, and design teams to ensure brand consistency and support larger campaigns.
• Track competitor activity and provide insights for improvement.
Fervor is the parent company of a luxury fashion brand SUMMAT, catering to clients in the GCC region and Pakistan.