Posted Jul 31, 2023 122 views
We are seeking a highly skilled and experienced PPC Manager Expert to join our dynamic marketing team. As a PPC AdWords Expert, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) advertising campaigns on platforms such as Google AdWords. You will play a crucial role in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) for our digital marketing initiatives.
Responsibilities:
- Develop and execute comprehensive PPC strategies, including keyword research, ad copy creation, and campaign planning.
- Manage and optimize PPC campaigns across various platforms, such as Google AdWords, Bing Ads, and other search and display networks.
- Monitor campaign performance, conduct A/B testing, and implement ongoing optimizations to improve click-through rates (CTR), conversion rates, and overall campaign performance.
- Conduct in-depth keyword research to identify valuable target keywords and incorporate them into campaign strategies.
- Monitor and analyze campaign data, generate insightful reports, and provide actionable recommendations for campaign improvements.
- Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and ensure consistent brand messaging.
- Stay up to date with industry trends, best practices, and emerging PPC advertising technologies.
- Conduct competitor analysis and market research to identify opportunities for campaign optimization and differentiation.
- Manage campaign budgets, monitor expenses, and ensure campaigns are delivering within allocated budgets.
- Work closely with other team members, such as graphic designers and copywriters, to develop compelling ad creatives and landing page experiences.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field.
- Proven experience as a PPC AdWords Expert or in a similar role with 3 to 5 years of experience in US campaigns.
- In-depth knowledge of Google AdWords and other PPC advertising platforms.
- Strong understanding of PPC campaign optimization techniques, including bid management, keyword optimization, and ad testing.
- Proficient in data analysis and reporting, with experience using Google Analytics or similar tools.
- Excellent analytical skills and attention to detail.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment.
- Self-motivated, proactive, and able to prioritize and manage multiple tasks and deadlines.
- Google AdWords certification is a plus.
- Must have experience in international packaging company specifically in USA.
Job Details
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