Amazon FBA PL Expert (PPC)

Exomit seeks a dedicated Amazon FBA Private Label Expert specializing in Pay-Per-Click (PPC) campaigns to drive the growth and success of our Amazon storefront. The ideal candidate brings at least two years of experience managing and optimizing PPC advertising within the Amazon Seller Central platform. This role requires a detail-oriented professional who is punctual, hardworking, and honest, possessing strong analytical skills to interpret PPC reporting and analytics effectively and take strategic actions that enhance product visibility and sales. The expert will focus on bid optimization techniques and product listing enhancements, ensuring campaigns are efficient and aligned with overall business objectives. This position does not involve managing a team but demands a self-motivated approach to work independently while collaborating with other departments when necessary. The role is integral in shaping advertising strategies on Amazon, tracking key performance indicators, and refining campaigns to maximize return on investment. Attention to detail in monitoring campaign performance and swift implementation of improvements are essential for continued marketplace success.
Responsibilities

Design, implement, and manage Amazon PPC campaigns within Seller Central to promote private label products effectively.
Continuously monitor and analyze PPC campaign performance using Amazon PPC reporting tools to identify trends and areas for improvement.
Optimize bid strategies to achieve maximum cost-efficiency and maximize advertising return on investment.
Conduct keyword research and refinement to improve product listing visibility and relevance in search results.
Collaborate with the product listing team to enhance product titles, descriptions, images, and backend keywords for better optimization.
Maintain accurate and up-to-date campaign tracking and documentation to ensure transparency and informed decision-making.
Identify new advertising opportunities and experiment with various campaign types, such as Sponsored Products and Sponsored Brands.
Implement adjustments promptly based on data analysis to address underperforming campaigns and boost overall sales performance.
Stay informed about Amazon platform changes, advertising best practices, and emerging trends to keep campaigns competitive.
Ensure compliance with Amazon policies and maintain integrity in advertising strategies.
Provide regular updates on campaign performance to stakeholders, highlighting successes and areas needing attention.
Work independently, managing time effectively to meet deadlines and achieve objectives while maintaining punctuality and dedication.