Posted Sep 16, 2024 307 views
We are seeking an experienced Lead Generation & Digital Marketing Specialist who will be responsible for driving our online presence and generating qualified leads through various digital marketing strategies. The ideal candidate should have a strong background in digital marketing, excellent analytical skills, and a passion for achieving results.
Key Responsibilities:
- Develop and implement effective digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to generate leads and increase brand awareness.
- Create, manage, and optimize ad campaigns, SEO strategies, email marketing, and social media marketing efforts.
- Conduct market research to identify new opportunities and trends in the POS industry.
- Analyze data and performance metrics to assess the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with the sales team to ensure the smooth transition of leads and provide support with any marketing collateral required.
- Develop content strategies, including blog posts, articles, and promotional materials, to attract and engage potential customers.
- Monitor competitors and industry trends to keep the company ahead of the curve.
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