Social Media Manager

Enablers is seeking a proactive and creative Social Media Manager to lead and oversee our social media presence across multiple platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube. The ideal candidate brings 1 to 2 years of experience in social media management and demonstrates expertise in crafting social media strategies, managing campaigns, and engaging audiences effectively. This role requires developing and maintaining a consistent content calendar, coordinating closely with a graphic designer, video editor, and marketing team, and managing a team of six professionals to ensure timely content publication and active platform engagement to maximize organic reach and grow brand visibility. The Social Media Manager at Enablers utilizes strong organizational and communication skills to monitor social media performance, analyze trends, and implement tailored strategies that increase audience growth and engagement. Experience in education or digital marketing sectors is advantageous but not mandatory. The role demands a highly collaborative mindset, excellent time management abilities, and a passion for using data-driven insights to optimize social media campaigns and advertising efforts that align with company goals and brand identity.
Responsibilities

Develop and execute comprehensive social media strategies aligned with Enablers' brand objectives to increase awareness, engagement, and growth across all relevant platforms.
Create, manage, and maintain a dynamic content calendar ensuring timely publication of diverse content types including graphics, videos, and written posts.
Lead and supervise a team of six social media professionals including content creators and marketers, fostering collaboration and ensuring alignment with strategic goals.
Collaborate closely with graphic designers, video editors, and the marketing team to produce visually compelling and engaging content optimized for each social media platform.
Plan and execute paid social media campaigns using tools such as Facebook Ads Manager and Google Ads to increase reach and conversion rates.
Utilize audience targeting and ad campaign optimization techniques to maximize the effectiveness and return on investment of social media advertising.
Monitor social media analytics and generate detailed performance reports to inform strategy adjustments and highlight growth opportunities.
Respond promptly and professionally to customer inquiries and comments on social media platforms to enhance customer engagement and brand reputation.
Stay updated on the latest social media trends, platform updates, and best practices to ensure Enablers remains at the forefront of digital marketing innovations.
Identify emerging opportunities and risks in the social media landscape and recommend proactive measures to capitalize on or mitigate them.
Ensure consistency of brand voice and messaging across all social media channels to maintain a cohesive and recognizable brand presence.
Coordinate with internal teams and external partners to support broader marketing initiatives and seamless integration of social media efforts.
Manage time efficiently to balance content creation, campaign management, team leadership, and performance analysis activities effectively.
Maintain proficiency in content management systems to streamline the scheduling and publication of social media content.
Drive the development of innovative campaigns that resonate with targeted audiences and align with the educational and digital marketing sectors where applicable.