Senior Lead Generation Specialist

Risvox seeks a Senior Lead Generation Specialist to develop and manage comprehensive outbound lead generation strategies that fuel business growth. This role focuses on building and executing pipeline strategies, including defining ideal customer profiles, creating targeted outreach lists, and overseeing multi-channel campaigns.

The specialist drives prospecting efforts using tools such as Apollo.io and Sales Navigator, ensuring the continuous enrichment of data and segmentation precision. Ownership of the top-of-funnel activities includes managing LinkedIn outreach and cold email campaigns with automation platforms to maximize lead engagement and conversions. This position requires close collaboration with leadership to align lead generation initiatives with overall business goals.

The ideal candidate brings a strategic mindset and self-direction, supported by a minimum of three years of B2B outbound experience and proficiency in relevant marketing automation and CRM tools. Though this role does not involve managing a team, the specialist will hold significant responsibility for pipeline hygiene, accurate reporting on outreach performance, and seamless handoff of sales-qualified leads.

Their expertise will contribute to building and maintaining a robust lead generation engine, ultimately supporting Elev8 Marketing's mission to deliver superior retention-focused marketing solutions.

Responsibilities

Develop and implement lead generation strategies tailored to defined ideal customer profiles and target markets.
Build and maintain targeted outreach lists to prioritize prospects effectively and maximize campaign impact.
Manage LinkedIn outreach campaigns ensuring alignment with overall pipeline goals and messaging consistency.
Design, execute, and optimize cold email campaigns using Smartlead or equivalent automation platforms.
Leverage Apollo.io and Sales Navigator to prospect, enrich data, and identify high-quality leads continually.
Monitor key performance metrics related to outreach activities, analyze results, and apply insights for ongoing improvement.
Maintain CRM data accuracy, ensuring clean lead information and effective handoff processes to sales teams.
Conduct continuous experimentation with messaging, targeting, and campaign formats to enhance lead engagement rates.
Collaborate directly with company leadership to refine pipeline strategies and adapt to evolving business needs.
Own top-of-funnel lead generation efforts by taking full accountability for sourcing, outreach, follow-up, and qualification.
Stay informed on the latest trends and best practices in B2B outbound marketing and lead generation technologies.
Ensure compliance with data protection regulations and maintain ethical standards in all prospecting activities.