Head of Marketing

Eila Solutions is seeking a highly skilled Head of Marketing to lead and implement comprehensive marketing strategies for an innovative AI-powered SaaS platform focused on the pre-construction industry. This crucial role requires the development and execution of a go-to-market plan targeting the North American market, emphasizing demand generation and product growth. The ideal candidate will bring over twelve years of experience in B2B SaaS marketing with a demonstrated ability to scale products across the US and Canadian landscapes. They will play a pivotal role in shaping product messaging, positioning, pricing, and launching initiatives while collaborating closely with sales, product, and leadership teams to ensure alignment with business objectives. This leadership position does not involve managing a team but demands exceptional strategic thinking and communication skills to establish strong partnerships within the construction technology sector. Responsibilities also include directing digital marketing efforts such as SEO, SEM, content marketing, and email campaigns to drive qualified leads and increase revenue. Located in Bahria Town, Rawalpindi, this role involves working flexible evening hours with attractive benefits, including medical insurance that extends to parents, provident fund, and leave encashment.
Responsibilities

Develop and execute the complete go-to-market (GTM) strategy targeting the North American construction technology market.
Lead demand generation campaigns to increase qualified leads, build a robust sales pipeline, and drive revenue growth.
Craft and enhance product positioning, messaging, pricing strategies, and launch plans specifically tailored for AI-powered pre-construction SaaS solutions.
Manage and optimize digital marketing channels including SEO, SEM, content marketing, email marketing, webinars, and paid advertising campaigns to maximize market reach and engagement.
Collaborate across departmentsincluding Product, Sales, Customer Success, and Leadershipto ensure marketing strategies are tightly aligned with overall business goals.
Build and nurture strategic partnerships with industry associations, influential figures, and technology partners within the construction ecosystem to expand market presence and influence.
Analyze market trends, competitor activities, and customer feedback to refine marketing tactics and maintain competitive advantage.
Oversee brand development initiatives to strengthen market awareness and foster a consistent brand identity in the AI and construction technology sectors.
Monitor marketing performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
Utilize data-driven insights to continuously improve demand generation efforts and optimize return on marketing investment.
Ensure compliance with marketing budgets, timelines, and organizational policies while delivering high-impact marketing initiatives.
Engage with stakeholders to communicate marketing plans, successes, and challenges, maintaining transparency and fostering alignment.