EFU Life Assurance Ltd. is seeking a dedicated Sales Officer to join our team. The ideal candidate plays a crucial role in driving the company's growth by actively identifying and generating new sales opportunities while fostering strong relationships with existing clients. This role involves deep knowledge of our product offerings and a commitment to exemplary customer service. The Sales Officer does not manage a team but collaborates closely with various departments to ensure client satisfaction and successful sales completion.
The Sales Officer is responsible for effectively communicating product benefits to prospective customers, maintaining a clear understanding of market trends, and supporting the overall sales strategy at EFU Life Assurance Ltd. This position requires excellent customer relationship management skills and the ability to generate leads through strategic outreach efforts. The role is vital in advancing the company’s market presence and achieving sales targets through consistent performance and professional conduct.
Responsibilities
Key Responsibilities
Drive sales of retail health insurance products across assigned territories / channels
Generate leads through personal networking, referrals, and field outreach
Build and maintain strong relationships with customers and channel partners
Guide customers on product benefits, coverage, and policy features
Ensure smooth proposal submission, documentation, and case follow-up
Coordinate with internal teams for quick policy issuance and customer servicing
Maintain sales pipeline, daily activity reports, and performance MIS
Ensure ethical selling practices and quality business sourcing
Support renewal retention and cross-sell opportunities
Identify local market opportunities for business growth.
Ideal Experience & Profile
Bachelor’s degree in Business, Marketing, or related field
1–3 years of sales experience, preferably in insurance, banking, healthcare, or financial services
Fresh candidates with strong sales aptitude may also apply
Strong communication and relationship-building skills
Self-motivated and comfortable working independently in remote locations
Good understanding of digital tools, WhatsApp, email, and online forms
Ability to manage customer cases end-to-end with ownership
Target-driven with strong follow-up discipline