Responsibilities:
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar, and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization, and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyse campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Requirements and skills:
Proven work experience as an Email marketing manager or Digital marketing specialist
Hands-on experience with content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
An ability to work under tight deadlines
BSc degree in Marketing or relevant field
DyCoders is a software development and implementation company that offers a combination of consulting and specialized services to a global clientele across all types of web development, mobile app development and custom software development.