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Posted Jul 20, 2023 481 views
- You will be a Specialist in Display & Paid Social Advertising, familiar with building, launching and optimizing campaigns. Expertise in all display and social media paid advertising platforms: Amazon Seller,Amazon DSP, Google Display, Facebook & Instagram Ads, Apple Search Ads, YouTube, Tik-Tok and Snapchat.
- Expertise in installing Data tracking across platforms including Google Tag Manager, Google Analytics,Mobile Measuring Platforms(Adjust,Kochava), Pixels,CAPI, Data Layer.
- Lead a data-driven marketing strategy, review consumer data to get customer insight to drive segmentation, targeted messaging, and overall growth, at a profitable scale.
- Controls budgets in both the planning and execution process of a campaign; solves problems in the execution of campaigns and maximize the ROI.
- Manage digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals.
- Evaluates online advertisement campaign performance, analyzes the media landscape and delivers new approaches and programs to streamline advertisement channels.
- Develop monthly action plans to achieve/surpass sales goals.
- quickly pivoting to address market needs outside of monthly plans
- Manage the campaign buildout, optimization, audience structure and reporting.
- A/B Test, continually test and optimize headlines, CTAs, images, videos, landing pages and iterate against it
- Oversee Customer Segmentation and development of tailored marketing plans to drive new customer acquisition and repeat purchase.
- Responsible to develop, implement, track, and optimize digital marketing campaigns across all digital channels
- Responsible to lead integrated digital marketing campaigns from concept to execution.
- Set marketing goals and objectives.
- Plan, implement and manage marketing strategy
- Determine KPIs for the marketing department
- Track KPIs on a regular basis and present reports
- Stay up to date with the latest technology and practices.
- Generate actionable weekly and monthly reporting and analysis of campaign activities.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
Minimum Experience and Knowledge:
- 2+ years in Digital Marketing Optimization.
- Bachelor’s degree required; BCS,BIT,MCS,Bachelor of Marketing.
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
- English Fluency mandatory.
Job-Specific Skills.
- Amazon,Facebook Blueprint,Google certifications.
- App installs campaigns, attribution and re-attribution
- Strong Analytical Tools experience including Google Analytics, Google Tag Manager,MMP's Adjust,Kochava)
- Can leverage a marketing automation solution for advance segmentation & audiences
- Advanced skills in MS Excel.
Job Details
Industry:
Functional Area:
Total Positions:
5 Posts
Job Shift:
First Shift (Day)
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Aug 21, 2023
Posting Date:
Jul 20, 2023
Work Environment
Supervisor’s gender:
Male
Percentage of female coworkers:
20-29%
Digitally Talented
Advertising / PR · 1-10 employees - Abbottabad, Islamabad, Karachi, Lahore
we are Marketing Company.
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