Senior SEO / PPC Expert - Remote

Company Overview: Digital Shaping is a marketing agency. We are committed to delivering exceptional results for our clients through innovative strategies and unparalleled expertise. We are currently seeking a highly skilled and experienced Senior SEO & PPC Expert with excellent communication skills to join our remote team and lead all aspects of search engine optimization and pay-per-click advertising.

Position Overview: As a Remote Senior SEO & PPC Expert, you will play a crucial role in not only developing and executing advanced strategies but also in effectively communicating these strategies to clients and internal stakeholders. Your exceptional communication skills will be instrumental in presenting findings, delivering reports, and collaborating with cross-functional teams.

Responsibilities:

• Develop and implement advanced SEO and PPC strategies tailored to each client's objectives and target audience, effectively communicating the rationale and expected outcomes to clients and internal stakeholders.
• Conduct in-depth keyword research to identify opportunities for content optimization, organic traffic growth, and effective PPC ad targeting, translating findings into actionable insights and recommendations.
• Optimize website content, including landing pages, blog posts, and product descriptions, to enhance search engine visibility, relevance, and PPC ad quality scores, while ensuring clear and concise communication of optimization strategies.
• Lead technical SEO audits to identify and address complex issues impacting website crawlability, indexation, and ranking, providing clear explanations and recommendations for resolution to clients and internal teams.
• Build high-quality backlinks through strategic outreach, partnerships, and content syndication, effectively communicating the value and impact of backlinking efforts to clients and internal stakeholders.
• Identify and capitalize on off-page SEO opportunities, such as guest blogging, influencer partnerships, and social media engagement, while clearly articulating the benefits and expected outcomes of these initiatives.
• Oversee the creation and management of PPC ad campaigns across platforms like Google Ads, Bing Ads, and social media advertising platforms, ensuring alignment with SEO strategies and client goals, and providing detailed performance reports and insights.
• Analyze website and ad campaign performance metrics using advanced tools like SEMrush, Ahrefs, and Google Analytics, distilling complex data into understandable insights and recommendations for optimization and ROI improvement.
• Generate comprehensive reports on SEO and PPC performance, presenting key metrics, insights, and optimization strategies in a clear, concise, and compelling manner to clients and internal stakeholders.
• Provide mentorship, guidance, and training to junior team members, fostering their growth and development in SEO and PPC expertise, while effectively communicating best practices and strategies.

Requirements:

• Extensive experience as a Senior SEO & PPC Expert or similar role, demonstrating a proven track record of driving significant organic traffic, improving search engine rankings, and managing successful PPC campaigns, coupled with exceptional communication skills.
• Advanced expertise in all aspects of SEO, including technical optimization, content optimization, backlinking, and off-page strategies, as well as proficiency in PPC campaign management.
• Mastery of SEO and PPC tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Ads, Bing Ads, and social media advertising platforms.
• Outstanding analytical skills and the ability to derive actionable insights from complex data sets, driving optimization and ROI improvement for SEO and PPC initiatives, coupled with exceptional communication skills.
• Exceptional communication and leadership skills, with the ability to effectively collaborate with cross-functional teams, present findings and strategies to clients, and mentor junior team members.
• Self-motivated and results-driven, with a passion for staying ahead of industry trends, continuously learning and evolving, and delivering exceptional outcomes for clients.

Location: Remote

Employment Type: Full-time