Digital Marketing Specialist

The Digital Elites is looking for a creative and results-driven Digital Marketing Specialist to join their team in Lahore. This full-time, on-site role demands a professional who can strategically plan, execute, and optimize digital marketing campaigns across multiple platforms to deliver measurable business results for clients. The ideal candidate will be performance-oriented, adept at managing various digital channels, and able to work collaboratively with cross-functional teams to achieve campaign goals.

Key Responsibilities
Develop and implement comprehensive digital marketing strategies across diverse online channels. Plan, launch, and continuously optimize paid advertising campaigns on platforms such as Meta, Google, and LinkedIn. Manage social media marketing initiatives to increase engagement and strengthen brand presence. Coordinate email marketing and lead nurturing campaigns aimed at client acquisition and retention. Monitor key campaign metrics including ROAS, CPL, CPA, CTR, and conversion rates, making data-driven adjustments to improve performance. Analyze campaign data and prepare detailed reports for stakeholders. Collaborate closely with designers, content creators, and developers to ensure seamless execution of marketing campaigns. Stay updated on the latest digital marketing trends and platform changes to maintain a competitive edge.

Required Qualifications
A minimum of 2 years of proven experience in digital marketing is essential. Strong expertise in managing paid campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other social media platforms is required. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio for data analysis and reporting is necessary. A solid understanding of SEO principles, email marketing strategies, conversion rate optimization, and marketing funnels is expected. Excellent communication skills in English, along with strong analytical and reporting abilities, are crucial for this role.

Preferred Qualifications and Benefits
Experience with marketing automation tools is a plus. The position offers a competitive monthly salary ranging from Rs80,000 to Rs150,000, depending on experience and skills. There are ample opportunities for professional growth and long-term engagement within a collaborative and supportive team environment. The role provides exposure to diverse projects, including both local and international markets, enhancing career development.

This position requires immediate availability and is based in Lahore with an on-site work arrangement. Interested candidates should prepare a CV or portfolio, a brief personal introduction, and highlight their most successful digital marketing campaigns, including key performance indicators such as ROAS, leads generated, revenue growth, or CPL.