Digital Marketing & Social Media Specialist

We are seeking a full-time Digital Marketing & Social Media Specialist to join our team in Lahore. This on-site role is ideal for a professional with at least two years of experience in digital marketing. The successful candidate will be responsible for managing social media platforms, executing Meta advertising campaigns, creating engaging content, and driving audience interaction. Additionally, the role involves conducting SEO and keyword research, analyzing campaign performance, optimizing strategies, preparing detailed reports, and collaborating closely with creative and website teams. The position requires working night shifts from 6:00 PM to 5:00 AM.

Key Responsibilities
- Manage and maintain social media platforms to enhance brand presence and engagement.
- Plan, execute, and optimize Meta advertising campaigns to achieve marketing objectives.
- Develop creative and compelling content tailored to target audiences across various digital channels.
- Conduct SEO and keyword research to improve organic search rankings and visibility.
- Monitor and analyze digital marketing metrics and campaign performance using analytics tools.
- Generate comprehensive reports on campaign outcomes and suggest improvements.
- Collaborate effectively with creative teams and website developers to ensure cohesive marketing efforts.
- Continuously optimize digital marketing strategies based on data-driven insights.

Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Minimum of 2 years of hands-on experience in digital marketing and social media management.
- Proficiency in managing Meta (Facebook and Instagram) advertising campaigns.
- Strong understanding of SEO principles and keyword research techniques.
- Experience with analytics tools to track and report on campaign performance.
- Excellent communication and teamwork skills, with the ability to coordinate across departments.
- Willingness to work night shifts from 6:00 PM to 5:00 AM.

Preferred Qualifications and Benefits
- Experience working in a fast-paced digital marketing environment.
- Familiarity with content creation tools and graphic design software.
- Competitive salary range between PKR 45,000 and 65,000.
- Opportunity to work on diverse digital marketing projects with a collaborative team.

This role offers a chance to grow your digital marketing career by managing end-to-end campaigns and working closely with creative and technical teams. If you are a motivated professional looking for a challenging night-shift position in Lahore, this opportunity is well-suited to your skills and experience.