Digital Marketer - Affiliate Marketing

We are looking for a motivated Digital Marketer with a focus on Affiliate Programs to join our team at our Gulshan-e-Iqbal, Karachi office. This full-time, on-site role operates from 1:00 PM to 9:00 PM and is suited for candidates with 1 to 2 years of relevant experience. The successful candidate will be responsible for driving affiliate marketing initiatives, optimizing campaigns, and contributing to measurable business growth through various digital channels.

Key Responsibilities

- Research and identify profitable affiliate programs and offers to broaden marketing opportunities.
- Develop and execute affiliate marketing strategies that align with overall business objectives.
- Promote affiliate products and services across multiple digital platforms to maximize reach and engagement.
- Manage and optimize paid marketing campaigns focused on lead generation and conversions.
- Identify and target appropriate traffic sources and audience segments to enhance campaign effectiveness.
- Track affiliate links, leads, sales, conversions, and commissions to ensure accurate performance measurement.
- Continuously monitor campaign performance and implement optimizations based on data-driven insights.
- Analyze key performance indicators such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), conversion rate, return on investment (ROI), and return on ad spend (ROAS).
- Conduct A/B testing on advertisements, landing pages, and marketing strategies to improve results.
- Research competitors, market trends, and emerging affiliate opportunities to maintain a competitive edge.
- Prepare regular performance reports and provide actionable insights to stakeholders.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 1 to 2 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing.
- Strong understanding of affiliate networks, tracking links, and commission structures.
- Experience with Google Ads and/or Meta Ads is preferred.
- Solid knowledge of digital marketing principles and conversion optimization techniques.
- Familiarity with Google Analytics and other tracking and analytics tools.
- Excellent analytical and problem-solving skills.
- Ability to work effectively under performance-based targets.
- Strong communication and reporting skills.

Preferred Qualifications and Benefits

- Opportunity to work on both national and international projects, enhancing professional exposure.
- Collaborative and professional work environment that encourages learning and growth.
- Clear career advancement opportunities within the organization.
- Hands-on experience in affiliate and performance marketing, supporting skill development.

This role offers a dynamic environment where your digital marketing expertise will directly impact business success. Being on-site in Karachi provides the opportunity to collaborate closely with the team and engage deeply with ongoing projects. If you are eager to leverage your skills in affiliate marketing and contribute to measurable growth, we encourage you to apply.