Digital Fundraising Consultant

The Digital Fundraising Consultant will support the planning, development, and implementation of digital marketing and fundraising strategies to maximize donor acquisition and retention. This will include creating and managing performance-driven digital campaigns, generating actionable insights through analytics to improve donor journeys, and optimizing digital channels to increase revenue and donor lifetime value.

The consultant will work in the Private Sector Fundraising team and collaborate closely with the broader Advocacy and Communications, Partnership and Resource Mobilization, and PFP's Regional Support Centre teams to ensure alignment across donor-facing digital engagement. They will also work with a local advertising agency.

Functions / Key Results Expected:

1. Plan and execute digital fundraising campaigns: Lead end-to-end planning, implementation, monitoring, and optimization of digital marketing activities, including online advertising, search engine marketing (SEM), social media promotions, and other digital channels. Develop data-driven campaign strategies to increase donor acquisition efficiency and lower cost per acquisition. Provide timely, in-depth analysis of donor behaviour, profiles, and digital performance to inform ongoing optimization decisions.
2. Strengthen digital content & creative execution: Coordinate campaign-specific digital creative planning with internal and external stakeholders. Generate and contribute innovative ideas and concepts for digital acquisition, donor journey integration, and value maximization. Prepare clear and detailed creative briefs for agencies and media partners, ensuring compliance with UNICEF's brand guidelines.
3. Digital analytics, insights, and optimization: Conduct regular key performance indicator (KPI) monitoring, including traffic, conversions, retention, return on ad spend (ROAS), and donor value metrics. Use analytics tools (Google Analytics, AdWords, Ad Manager) to generate insights that guide decision-making. Maintain tracking mechanisms and ensure digital assets comply with best practice measurement and tagging.
4. Stakeholder, vendor, and partner management: Collaborate and maintain productive relationships with creative agencies, media partners, and other vendors to ensure delivery of high-quality digital fundraising materials and campaigns. Collaborate internally across Communications, Programmes, Private Fundraising, and Partnerships (PFP) HQ and Resource Mobilization teams to ensure digital fundraising dovetails with ongoing communication and audience-focused strategies. Provide detailed and informative briefs to agency and media partners for campaign requirements, creative guidelines, development regulations, and working processes.
5. Budgeting, reporting & resource management: Support responsible budget management through data preparation, monitoring expenditure, and contributing to forecasting and reporting. Conduct regular digital KPI monitoring, analysis & data-based insight generation. Research and share up-to-date advertising and marketing trends, best practices, and technologies with team members, management, and the wider office.

Education Requirements:

• A bachelor's degree (or equivalent) in any discipline with 2 years of relevant experience is required. A university degree is advantageous in one of the following fields: Business administration, Arts, Marketing, Communications, or other relevant or significant experience in managing ROI-driven digital fundraising and communication using paid media platforms.

Experience Requirements:

• Managing ROI driven digital fundraising and communication using paid media platforms.
• Sourcing stories and content and using these to create impactful and responsive fundraising propositions.
• Experience in search engine, display ads, email marketing, content management systems, social media, e-commerce, and analytics.
• Working with and optimizing the impact of external advertising agencies.
• Experience with data visualization tools is desirable.

Skills:

• Strong, demonstrated data analysis skills (Google Analytics, AdWords, Meta/Facebook Ad Manager), including digital tracking and analytics is required.
• Familiarity with Customer Relationship Marketing (especially using Salesforce software), social listening analysis is desirable.
• Strong project management, interpersonal, and communication skills (including time management and budgeting) is desirable.
• Familiarity with nonprofit communications or fundraising is an asset.

Language Requirements:

English: Intermediate required
Urdu: Intermediate required

Job Highlight: This position offers a unique opportunity to drive digital fundraising innovation for UNICEF Pakistan, directly contributing to donor acquisition and retention. The role involves leading performance-driven digital campaigns, generating actionable insights, and optimizing digital channels to maximize revenue and donor lifetime value, working with diverse internal and external stakeholders. The duration of the role is until the end of December, with the possibility of extension.