Account and listing management: Oversee day-to-day operations for the Amazon account, create and optimize product listings (including titles, descriptions, and images), and manage inventory levels.
Advertising and promotion: Develop and execute advertising strategies using platforms like Amazon PPC to drive traffic and sales. They also implement promotional campaigns to increase visibility.
Performance analysis and reporting: Monitor key performance metrics, such as sales, inventory, and advertising spend, and analyze data to identify areas for improvement and growth. They provide regular reports on account performance.
Strategy and growth: Develop and implement strategies to improve product rankings, enhance customer engagement, and maximize profitability. This includes staying updated on Amazon marketplace trends and algorithms.
Compliance and customer service: Ensure the account complies with Amazon's policies and guidelines. They also handle customer inquiries, resolve issues, and manage customer feedback.
Collaboration: Work with cross-functional teams, such as marketing and logistics, to ensure smooth operations and overall account success.
Additional duties
Competitor analysis: Monitor competitor activities and market trends to identify opportunities.
Client communication: Communicate with clients or internal teams to discuss strategy, present performance, and resolve issues.
Keyword research: Conduct keyword research to improve product listing visibility in search results.
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