Performance Marketing Specialist (Google Ads Primary)

We're Hiring: Performance Marketing Specialist (Google Ads Primary) — On-site, Lahore

Devnesty Creative Agency is looking for a Performance Marketing Specialist to manage paid media accounts.

What you'll own:
- Google Ads — Search, Display, PMax & Shopping campaign management across lead-gen and e-com accounts
- Meta Ads campaigns, including catalog/dynamic ads for e-com (secondary channel)
- Keyword research & competitor analysis
- Conversion tracking setup (GTM, GA4, Call Tracking)
- Campaign optimization & scaling — CPA, ROAS, CTR, CPC
- Negative keyword & search term analysis
- Ad copy testing & optimization
- Budget management tied to performance
- Google Ads account audits & troubleshooting
- Client reporting & data analysis
- Landing page & CRO awareness — we want a full-funnel thinker, not just a media buyer

Responsibilities

What we're looking for:
- 3+ years hands-on experience managing Google Ads accounts
- Proven experience with both lead generation AND e-commerce campaigns (PMax/Google Shopping for e-com)
- Meta Ads experience required
- Comfortable working with tracking tools (GTM, GA4, CAPI)
- Experience handling multiple accounts/industries
- Background can be from lead-gen or pure e-com agencies — we care more about skill than which side you came from
- Bonus: familiarity with AI tools (ChatGPT/Claude) for reporting or workflow automation

Details:
📍 On-site, Lahore
🕐 Night shift (EST hours — aligned with US clients)
💰 PKR 100,000 – 150,000/month (based on experience)