Posted Jan 09, 2024 217 views
Job Duties and Responsibilities:
Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies to achieve business objectives.
Analyze market trends, competitor activities, and customer behavior to identify opportunities for digital marketing initiatives.
Campaign Management:
Plan, implement, and optimize digital marketing campaigns across various channels such as social media, email, search engine optimization (SEO), pay-per-click (PPC), and content marketing.
Monitor campaign performance, analyze key metrics, and provide insights to improve effectiveness.
Content Management:
Manage engaging and relevant digital content, including website content, blog posts, social media updates, and email campaigns.
Ensure content aligns with brand guidelines and resonates with the target audience.
Social Media Management:
Manage and grow the organization's presence on social media platforms.
Develop and execute social media campaigns, including content creation, posting schedules, and audience engagement strategies.
SEO and SEM:
Implement SEO strategies to improve organic search rankings and drive traffic to the website.
Manage and optimize paid search campaigns, ensuring efficient use of budget and maximum ROI.
Analytics and Reporting:
Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
Prepare regular reports, highlighting key metrics and providing insights for continuous improvement.
Market Research:
Stay updated on industry trends, digital marketing best practices, and emerging technologies.
Conduct market research to identify opportunities and challenges in the digital landscape.
Collaboration and Communication:
Collaborate with internal teams, including sales, product, and design, to ensure consistent messaging and brand representation.
Communicate effectively with external partners, agencies, and vendors.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Minimum of four years of experience in digital marketing(SEO, SMM, SEM, PPC).
Strong understanding of digital marketing channels and tools.
Excellent analytical, communication, and project management skills.
Ability to adapt to changing trends and technologies in the digital marketing landscape.
Note: Candidates from Software House/IT Company/Services or Saas Based background will be given preference.
About You:
You have a high attention to detail as your first nature.
You can multi-task and successfully work in a fast-paced, teamwork-centric, self-directed work environment
You can work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
You have a positive, committed, can-do attitude and flexible approach
You’re a great communicator who instills confidence in the marketing team, and the company overall.
Job Details
Custom Software Pvt Limited
Proving custom solution and IT consultancy since 15 years.
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